FLUX 2015

FLUX 2015
FLUX 2015 is the title for this year's CAS Week of Malayan Colleges Laguna with the theme "Rediscovering the Creative Genius". It is a week - long festival of the arts - giving light to MCL students' creativity and artistic talent.

DESIGN TEAM

Martin Jarmin, Kim Tinambacan, Danyel Santos, Aaron Banaticla,

Ned Gruyal, Patricia Albano, Zeus Bantatua, Rae Tomas,

RM Jarilla, Joshua Remigio, Lian Patrice, and Avegail Tolentino

COPYWRITER

Jamela Dabuet

SPECIAL THANKS TO

Ma'am Mabel Sudaprasert

Ezekiel Guevarra

Arianne Saga

CONCEPT AND IDEAS
"FLUX," literally meaning "a continued flow", is the MCL College of Arts & Science's way of advocating continuous change. It can also be used to mean "a substance used to promote fusion."
As artists and communicators, we believe in the power of exploration, expansion, & existence.

We see these as ways to thrive in a time of obscure identities. We believe in the power of constantly giving birth to new ideas: thus, we see the beauty in everything out-of-the-box, everything art. Rediscovering the creative genius, this is FLUX 2015.

Motion graphics by Kim Tinambacan

LOGO DESIGN

We created several possible logos for FLUX. The ones below are just a few of them. We decided in the end to pick a letter from the word "flux" and make a symbolic logo out of it.

Meanings of the letter X:

- X is a symbol for collaboration and remix.
- X is a symbol for rebirth.
- X is a destination or a mark.
- X is a symbol for balance.
- X in the Greek alphabet means Chi.
- X represents the unknown.
- X represents identity: to be part of a whole, and still be your own.
- X symbolizes independence.

GRAPHICS AND MATERIALS

For this, Kim rendered 35 frames to be used for online and print collaterals. The following are just some of them:

FONTS

COLOR PALETTE

EVENT CALENDAR

FLUX 2015 lasted five days. Each day presented the students with interesting and fun activities.

PROMOTIONAL MATERIALS

We came up with different ways to promote FLUX. They are as follows:

1. An "X" everyday.

Each member of the design team was required to create two versions of the letter “X“ of their own style. They were posted on the Facebook page of FLUX. It ran from Dec. 26, 2014 up to Dec. 31, 2014. Two works were posted each day. 1st: 1PM, 2nd: 6PM.

2. Artwork submissions

The team also asked for artwork submissions from students outside of the design team. They had the option of either giving their names or become anonymous. Here are some:

3. FLUXIFIED

A photoshoot was held for some members of the FLUX team. They were required to change their profile pictures a week before the event starts.

Photographer: Aaron

Editors: Kim and Martin

Compiled poster

Individual poster

Model: Zoby

Individual poster

Model: Ave

4. Event posters

Each event required a poster. Some of which were created by the design team, others by the organizers.

Artwork by Martin

Artwork by Jester Mediavillo (HAUS)

Artwork by Joanna Pernito

Artwork by Patch

Artwork by Louie Garrido (PILAK)

Artwork by Rae

Artwork by Lian

Artwork by RM

Artwork by Jenny Gernale

Artwork by Ave

Artwork by Martin

MERCHANDISE

The merchandise was put into "packages".

Package 1: Collectibles

Package 2: Wearables

Package 3: FLUX Package

WEBSITE

Dannie designed a website for FLUX. Unfortunately, we were not able to launch it due to several reasons. But we're going to show you here the final draft.